![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/ef4564e55629111095d67fcd0acc7e33/586ffcc2-06d6-4fe1-9c76-9bd9d5a77ee8_rw_1920.jpg?h=eaf25432435fadcbaf87f389ec723fe9)
O MAINÂ
Birreria Focacceria
BRANDING - SHOP DECO
Ci siamo occupati della creazione della brand identity e degli elementi decorativi del locale O Mainâ (“Il Marinaio” in dialetto genovese), birreria e focacceria alle porte del centro storico di Genova. L’idea è stata quella di unire il richiamo marinaresco dei tatuaggi in stile traditional agli elementi tipici della gastronomia genovese per creare un’iconografia forte e unica, declinata poi su tutti gli elementi del branding. Il risultato è una “brand” identity moderna ma in grado comunque di celebrare la cultura della Città di mare e della sua cucina.
We developed the brand identity and shop deco elements of O Mainâ (Genoa dialect word for “The Sailor”), a focacceria and beer pub in the heart of Genoa.
We chose to combine graphic elements from traditional style tattoos with icons of Genoa food tradition; the result is a modern identity celebrating the tradition of the seaside town and its cuisine.
We chose to combine graphic elements from traditional style tattoos with icons of Genoa food tradition; the result is a modern identity celebrating the tradition of the seaside town and its cuisine.
:::: MAIN LOGO ::::
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/ef4564e55629111095d67fcd0acc7e33/fcb52dc3-5c8c-4444-9ea1-47e9005dc4c9_rw_1920.jpg?h=84426b2979ae3474182808d8d320e31e)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/ef4564e55629111095d67fcd0acc7e33/da21d92d-6aa8-4096-87a6-7afe824e019d_rw_1920.jpg?h=d816411b6f366441bdcfe7e4115c0168)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/ef4564e55629111095d67fcd0acc7e33/2838ec85-74a9-4915-8792-5ebaa1b4ae7b_rw_1920.jpg?h=ded8bcbf512dd84bf3449e5504d1f2de)
:::: SECONDARY LOGOS ::::
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/ef4564e55629111095d67fcd0acc7e33/977d8532-f8cb-4d6b-9956-268a9ad673c4_rw_1920.jpg?h=828727c90f1daf41da8ba4d5a272e1fc)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/ef4564e55629111095d67fcd0acc7e33/d9e687a6-6009-417e-aa92-ba1f6af42fee_rw_1920.jpg?h=e1b259e97b8fc7ebf0916365cb971fcf)
:::: PATTERN ::::
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/ef4564e55629111095d67fcd0acc7e33/e0ce3578-5b29-4e5a-8a7d-7213e079f971_rw_1920.jpg?h=4ddd15c84715d6a7df6fe5cb0dc93b1f)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/ef4564e55629111095d67fcd0acc7e33/f2cb2257-a14c-4d8c-b111-43e8b59236f5_rw_1920.jpg?h=029c8677dad009de38f68f2ee95bae5a)
:::: STATIONERY ::::
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/ef4564e55629111095d67fcd0acc7e33/79771734-6907-4a3b-a3bc-f9e42a6d7e16_rw_1920.jpg?h=1706fa2c76d99c178d5cfded64042ee2)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/ef4564e55629111095d67fcd0acc7e33/5eb6344f-b27d-4f63-aecc-4827be0d521e_rw_1920.jpg?h=b6a4c2491a68871316c0a93b911c0bb2)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/ef4564e55629111095d67fcd0acc7e33/5701810a-974b-49d1-9360-cfe03d6b19e9_rw_1920.jpg?h=8cb70606ba6f24fe78d8b4664a69f0b5)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/ef4564e55629111095d67fcd0acc7e33/c1c6dff8-ba54-42ad-be99-4b06946968ef_rw_1920.jpg?h=677de8088b84b734f5b9b384d766380f)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/ef4564e55629111095d67fcd0acc7e33/ab208182-c4d1-4c2d-b81c-b1e1be35c906_rw_1920.jpg?h=3cf4db09df2da0df8bfc3470a5eadabc)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/ef4564e55629111095d67fcd0acc7e33/907f1ef7-3a80-4561-9e38-9db61b71f843_rw_1920.jpg?h=2f7d45a5b208d204e49169ee518253ea)
:::: SHOP DECO ::::
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/ef4564e55629111095d67fcd0acc7e33/57f3f688-321c-46ae-9908-4e181cd88eef_rw_1920.jpg?h=534e67b64bab3e9d34bbe3b87bdfe891)
Proverbi sul mare in dialetto genovese. / Proverbs from Genoa dialect.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/ef4564e55629111095d67fcd0acc7e33/1b7b50a2-ce24-4213-9265-d20b1aef5b37_rw_1920.jpg?h=4825819eaecc584e00e38dc370d7a7ed)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/ef4564e55629111095d67fcd0acc7e33/60f3529b-3b77-48e2-8012-b6e363e33ee5_rw_1920.jpg?h=c64e2e36f8611b73d70ea172356f681e)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/ef4564e55629111095d67fcd0acc7e33/5f568479-347a-44a9-b7ca-7038fab5ef87_rw_600.png?h=ee5f8682b9e73e7675b86700345ce0d0)