![](https://pro2-bar-s3-cdn-cf.myportfolio.com/ef4564e55629111095d67fcd0acc7e33/b2367db0-27be-4ea5-bd0a-6596f9af0a23_rw_1920.jpg?h=faebeae8e6ffef6d35df764c05308143)
G-SHOCK
MR-G Hammer Gold
LIMITED EDITION EXHIBITION
Durante la Milano Design Week, ci siamo occupati dell’allestimento dedicato all’edizione limitata dell’iconico orologio G-SHOCK MR-G: un modello in titanio color oro con una particolare lavorazione su cassa e cinturino, una martellatura eseguita a mano da un artigiano giapponese (tecnica TSU-I-KI).
Abbiamo quindi deciso di celebrare l’artigianalità giapponese, offrendo allo stesso tempo un’opportunità agli appassionati della Design Week: abbiamo coinvolto la paper artist giapponese Yoko Miura per realizzare una mostra di oggetti tratti dalla tradizione giapponese e creati ad hoc in carta e tessuto.
During Milano Design Week 2017, we developed a special shop layout of the G-SHOCK flagship store, dedicated to the limited edition MR-G watch: a titanium model featuring a gold colorway and a special case finishing, handmade by a Japanese artisan.
So we decide to celebrate Japanese craftsmanship, giving design lovers a great opportunity: in collaboration with paper artist Yoko Miura, we developed an exhibition of objects from Japanese tradition made in paper and fabric.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/ef4564e55629111095d67fcd0acc7e33/82597111-42c9-47d0-b248-bcb3ba4c4253_rw_1920.jpg?h=dd4c3557e19741173e8c825775e87779)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/ef4564e55629111095d67fcd0acc7e33/f834e2b8-893b-4f65-828e-6ee4b2976ee7_rw_1920.jpg?h=bc83565360ed2cf1cef9bfe792a04b5c)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/ef4564e55629111095d67fcd0acc7e33/e6dc1982-1537-496d-964e-bbd3c243570a_rw_1920.jpg?h=502f65f2dadebf8d13de1acf40daa82c)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/ef4564e55629111095d67fcd0acc7e33/e441c65a-aedd-4845-9728-d31ed1b21f26_rw_1920.jpg?h=a3b43368739e9c009deee52e61fe32c4)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/ef4564e55629111095d67fcd0acc7e33/d3fe60c1-d931-4e94-b990-610d4de090e9_rw_1920.jpg?h=bb3f6c55b46ea38c08d04a78dde0662c)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/ef4564e55629111095d67fcd0acc7e33/0674b0dc-242f-4db5-a922-445401c7e0a9_rw_1920.jpg?h=f3c0fbad147547dd6d03441ec02132c5)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/ef4564e55629111095d67fcd0acc7e33/f198634d-066e-45a9-87c7-6ce81e4c1827_rw_1920.jpg?h=0a6556c893df4f897bb1b93c4e4808e0)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/ef4564e55629111095d67fcd0acc7e33/18d737be-5e58-4e60-9a41-02300140802f_rw_1920.jpg?h=41ac8efe5fabf967a3bf59d49802b6dd)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/ef4564e55629111095d67fcd0acc7e33/8f1d43da-abb4-4b33-bedb-acd43efe9262_rw_600.png?h=e219169c3ed966fcc251d7105ca945b6)